Demand generation is all about getting your customers excited about your company’s products and services. It is not only about branding concept, but also a way ofa building and nurturing key prospects. It helps in creating a customer base even before you begin actual sale. LeadsQ understands the importance of demand generation in a marketing plan of a product or service, through our various demand generation strategies, inside sales promotions, data management and pre-sales services, we build a strong pipe line for the launch of your product or services.
The aim of demand generation is to get people interested in what you offer and warm them up to the idea of eventually looking deeper into your offerings. Demand generation is about driving awareness and interest in a company’s product and services through open distribution of information or content.
Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.
Demand Generation in Evolution
Demand generation involves all processes right from initial prospecting to delivery of sales qualified leads to the sales team. The entire gamut of lead qualification activities fall in the marketer's court. Marketers need to employ a variety of demand generation tactics to generate leads and make them sales-ready.
The new paradigm in demand generation factors in inbound marketing as a lead generation strategy in addition to outbound marketing. This is in response to the increasing relevance of inbound marketing. Throughout the process of Demand Generation, you will have a 3600 involvement with our team so as to make the process transparent, effective and efficient. This goes a long way with the Sales personnel being able to identify with the customer and put up a sales presentation that will wow the customer.